British-Council

The British Council Creative Economy E-Learning Programme for aspiring and early-stage young African entrepreneurs is focused on entrepreneurship and delivers a collection of free online courses for the next generation of African leaders to support them through their business journey. 

Upon completing the programme, participants will receive a certificate as evidence of their achievement. The certificate will make you eligible to apply for sustained support through mentoring, coaching, incubation and acceleration through our wider work in participating countries.

The programme is developed to support the British Council’s wider Creative Economy strand, designed to help develop an ecosystem in which young entrepreneurs can thrive. 

Programme Modules

Creative Entrepreneurship 

Basic 
Understanding the Creative Economy (Including what sectors constitute the Creative Economy, the economic, social and cultural value of the Creative Industries) using relevant case studies and data to aid understanding).

Course 1: Intro to African Creative Economy  
Course 2: Bringing Your Idea to Life  
Course 3: Finding the Right People  
Course 4: Building Your Business  
Course 5: Branding and Marketing your Business 

Intermediate 
With the basic course as a recommended pre-requisite, the intermediate course will provide additional depth to basic courses and includes the following: 

Course 1: Your Entrepreneurship Strategy  
Course 2: Personal and Business Growth Strategies  
Course 3: Protecting My Business  
Course 4: Finance For Creative Business  
Course 5: Building and Leading Teams  
Course 6: Raising Capital for My Business  
Course 7: Promoting and Pitching My Business  

Social Impact through Creative Entrepreneurship 

Provide participants with an understanding of impact entrepreneurship, social innovation and factors to consider in pivoting enterprises to achieve social impact

Topic 1: Introduction to ‘Impact Entrepreneurship’  
Topic 2: Introduction to Impact Economy – balancing profit with impact  
Topic 3: Understanding Social Innovation (including Human Centered Design)  
Topic 4: Factors to consider in pivoting your enterprise to achieve social impact  
Topic 5: Impact Entrepreneurship of the 21st Century: The role of technology  
Topic 6: Inclusion, Sustainability and Values and Ethics  
Topic 7: Types of financing for Impact Enterprises and how to attract them

Creative Economy Policy

This intermediate course provides relevant insight for policy stakeholders in relation to the creative economy 

Topic 1: Refresher on Introduction to Policy Making  
Topic 2: Understanding the Creative Economy  
Topic 3: The role of creative economy in sustainable development  
Topic 4: Approaches to Creative Economy Policy  
Topic 5: Steps to consider for the development or strengthening of the creative economy

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For More Information:

Visit the Official Webpage of the British Council’s Creative Economy E-Learning Programme 2022

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