Deadline: September 21, 2018

Purposes are open for the Darkish and Pretty x SLA Magnificence Accelerator 2018. The Darkish and Pretty x SLA Magnificence Accelerator is a 10 week entrepreneurship growth program to help early stage entrepreneurs who’re constructing progressive companies within the magnificence trade. The Program is led by the She Leads Africa and Darkish and Pretty workforce.


  • Individuals will spend 10 weeks with help to assist develop and scale their companies.
  • The highest three of individuals will obtain a $5000, $3000, and $1000 money prize respectively.

Acceptance into the SLA Accelerator will offer you entry to help from She Leads Africa and Darkish and Pretty workforce. This help will embrace:

  • Media promotions – we are sometimes contacted by native and worldwide media who wish to interview feminine entrepreneurs. You’ll at all times be put ahead first.
  • Promotion by means of SLA’s on-line neighborhood
  • Entry to SLA’s community of supporters, influencers and advisors.

Every Chosen Participant have to be accessible to journey to Johannesburg, South Africa or Nairobi, Kenya throughout the next dates:

  • The Enterprise Bootcamp week from 1 October – 5 October 2018, and
  • The Pitch Week and Demo Day from  three December – eight December 2018.
  • Individuals who require a visa for journey might be supplied with an official visa invitation letter and might be reimbursed for his or her bills upon submission of correct documentation.

Every Chosen Participant have to be accessible on the determined weekly check-in occasions between eight October – 30 November 2018. Weekly occasions might be agreed upon as soon as this system commences.


  • Enterprise have to be based mostly in Côte d’IvoireGhanaKenyaNigeria or South Africa
  • Enterprise with at the least one feminine member on the founding workforce between the ages of 18 and 35
  • Enterprise that has obtained lower than $50,000 in funding
  • Enterprise that’s lower than three years in operation
  • Enterprise that has already begun operations and has a reside product in the marketplace
  • Entrepreneurs on the concept stage will not be eligible to use

They’re searching for inventive companies all throughout the sweetness trade akin to:

  • Media: Platforms that make it simpler for ladies to study magnificence methods, uncover new types and join with clients
  • Merchandise: Bodily merchandise that improve the sweetness course of
  • Know-how: Software program and companies that help the sweetness trade
  • Retail: Platforms that simplify the shopping for course of for shoppers
  • And plenty of extra…..


The evaluate committee might be evaluating functions in opposition to a number of essential components:

  • Answer (20%): Is the corporate’s product fixing a serious drawback or ache level for the client? How effectively does the answer tackle the issue? Evaluation of the proof of idea and product/market match.
  • Staff (20%): Assessing the workforce’s competencies, is that this the perfect workforce to unravel the issue the enterprise is making an attempt to be the answer for.
  • Traction (15%): Is there proof of current clients and income generated to this point
  • Scalability (15%): Does the enterprise show a big capability for future progress
  • Market dimension (10%): Is there a big addressable marketplace for the corporate’s product?
  • Clear progress technique (10%): Feasibility of the milestones recognized by the corporate for the following 6 months
  • Distinctive Worth (10%): The corporate’s product’s edge over different related merchandise


  • Full this on-line kind
  • Comply with the phrases and situations
  • Submit a 1-minute pitch video (non-obligatory)
  • Submit a pitch deck

For extra data, go to She Leads Africa.

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