Due Date: May 24, 2019

Applications are open for the New Energy Difficulty 2019 Together with Get in the Ring, Rockstart and YES!Delft, Shell is searching for start-ups and scaleups active in the energy shift. The objective of the New Energy Difficulty is to assist support the shift to an energy economy with a lower usage of hydrocarbon by interacting with ingenious business active in this field.

The New Energy Difficulty 2019 requires European and Israeli start-ups and scaleups to come forward and deal with Shell to make a product distinction in the Shell New Energies area. To make the 4th edition of the New Energy Difficulty much more impactful, Shell released 2 unique tracks: a track for start-ups in an early or seed stage and a track for scale-ups with concepts relevant to Shell’s Retail stations. In doing so, the difficulty will provide business with various levels of maturity service worth; cooperation possibilities, training, know-how and access to the Shell network– that matches their particular requirements.

The Difficulty

  • Brand-new Movement Solutions: The method we move is altering quickly: we power our cars in a different way and more brand-new movement options are being presented. Shell is constructing on the future of movement by making a larger variety of transportation options offered to consumers. They are searching for ingenious applications, platforms and service designs for movement and transportation.
  • Energy Storage Solutions: In the future electrical power will use up a progressively larger share of the worldwide energy mix. To make the electrification of energy systems possible they are searching for ingenious options for energy storage and charging are essential.
  • Energy Management Solutions: New energies are not the only method which we can make a low carbon future a truth, smarter usage of energy can likewise bring us a long method. Increased effectiveness stays important in minimizing CO2-emissions, for that reason the New Energy Difficulty is searching for advancement energy conserving and emission decrease options for retail consumers.
  • Hydrogen: Electrical power from hydrogen has excellent prospective to assist satisfy growing need for transportation, while minimizing emissions and enhancing air quality. They are searching for options that can fast-track the adoption of hydrogen as a carbon totally free fuel, for example by using system options and user-centric services.
  • Retail Station Reinvented: The method we power transportation is altering, as is the function of retail stations. From filling your tank, centers to charge– both actually and figuratively– link, and unwind. They are searching for brand-new service designs, services, and item development that will improve sustaining stations of the future.


For Start-ups

  • Access to Shell’s GameChanger accelerator (consisting of seed financing)
  • EUR100,000 for evidence of idea when getting in GameChanger
  • Extensive Recognition Laboratory created by YES!Delft
  • Access to Shell’s network and professionals
  • Access to YES!Delft’s network and professionals

For Scale-ups

  • Style and release a pilot with Shell Ventures and Shell’s Retail service on a Shell retail website
  • Training and assistance in pilot style with Shell created by Rockstart
  • Access to Shell’s network and professionals
  • Access to Rockstart’s network and professionals


  • Open to European and Israeli start-ups and scaleups
  • Have an option that is concentrated on the shift to brand-new energy, with a description on how Shell links to this option
  • Have a special scalable services or product
  • Be a signed up business in Europe or Israel (comparable to the Dutch B.V. (eg UK– Ltd. Plc., Germany– GmbH A.G.)
  • Have at least 2 creators


Click on this link to take the Difficulty!

To learn more, check out New Energy Difficulty

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