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Do you think favorable social modification begins with an excellent concept? Then the Reckitt Benckiser Global Difficulty 2019 is for you. Roll up your sleeves, placed on your thinking caps and prepare to make a distinction. This year, RB International Difficulty is growing and much better than ever previously. The competitors will heighten with leading schools fighting it out in the international ending at London.

Reckitt Benckiser (RB) thinks that every company has an obligation towards the social structure it runs within. This assists them stand apart as an Organisation with Function. They desire company concepts that are high up on social effect, that deal with important problems in society, and have the power to cause favorable modification. In line with RB’s function, the International Difficulty tries to find pathbreaking and self-sufficient concepts with substantial social effect from the brightest trainees all over the world.

The Difficulty

  • Phase One– Company Simulation Video Game: Enter the shoes of an RB General Supervisor and take the tactical choices that will assist grow your company
  • Phase 2– Ideation Phase: Made it through the preliminary? Now, reveal your CONCEPT that deals with a continuous problem in the Health and Hygeine sectors of your nation. Base your concept on Item Development, Item Extension or Service Development utilizing any RB brand name. Your concept should likewise be economically practical
  • Phase 3– Company Strategy Advancement: Individuals who get approved for the nationwide ending will then create an end-to-end company prepare for their concept and present it to the RB management
  • Phase 4– International Ending: Get ready to deal with the very best minds throughout several nations and show that your concept has what it requires to win. You will get a possibility to provide your concept to the RB international management


  • Possibility to go to the International Ending in London
  • Professions with RB for the winning groups
  • Concepts to be taken into the development pipeline
  • Mentoring from RB Leaders
  • Possibility to represent in One Young World Top 2020.


Open to any trainee pursuing a full-time degree (Bachelors or Post-graduation) at picked colleges.

Guidelines of involvement

  • Kind a group of 2-3 members and jointly choose your group captain. As soon as picked, the group structure or captain can not be altered.
  • Pick a group name. This can not be altered later on.
  • After registration, you will get an invite for an Organisation Simulation Video Game together with a special ID and password.
  • You should win this video game to relocate to the next round.
  • As soon as shortlisted, you will be welcomed to provide your concept to a group of critics.
  • Winning groups will get to provide their concepts to a local RB group.
  • Regional winners will carry on to a nationwide round.
  • Winners of the nationwide round will be called the RB International Difficulty National Champions and will get approved for the worldwide ending


Register now to get your distinct ID and password for the video gaming website.

For more details, see Frequently Asked Question or check out RB International Difficulty

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