Application Due Date: Varying by Nation

This year, Reckitt Benckiser (RB) Worldwide Difficulty is growing and much better than ever previously. The competitors will heighten with leading schools fighting it out in the worldwide ending at London.

The RB Worldwide Difficulty looks for to empower favorable concepts that can alter the world. # Freedomtosucceed

The worldwide obstacle was started in 2017 by this worldwide FMCG brand name as a method to find the world’s brightest and youngest minds whose leading-edge concepts can produce considerable social effect through any of its brand name portfolio– such as Dettol, Harpic, Mortein, Jik, Airwick, Gaviscon, Nurofen, Strepsils and Durex.

RB think that every organisation has a duty towards the social structure it runs within. This assists us stick out as a Company with Function. We desire organisation concepts that are high up on social effect, that resolve crucial concerns in society, and have the power to cause favorable modification.

In line with our function, RB Worldwide Difficulty tries to find pathbreaking and self-reliant concepts with considerable social effect from the brightest trainees all over the world.


Certified participants need to not be older than 28 years and need to remain in.
their last year in university, fresh graduates, or postgraduate.

Competitors Classifications

Individuals are welcome to enter their concepts for any of the following classifications:

  1. Item Development (New item),
  2. Item restoration (Existing item)
  3. Service Development

The competitors which will include Regional, National and International Beats.


RB would be accountable for arranging and spending for the individuals’.
travel and remain. For worldwide travel for the worldwide ending, you.
would need appropriate files to be offered, such as your passport.

The Difficulty

Phase 01

Organisation Simulation Video Game
Enter the shoes of an RB General Supervisor and take the tactical choices that will assist grow your organisation

Phase 02

Ideation Phase
it through the preliminary? Now, reveal us your CONCEPT that addresses.
a continuous concern in the Health and Hygeine sectors of your nation. Base.
your concept on Item Development, Item Extension or Service.
Development utilizing any RB brand name. Your concept should likewise be economically feasible

Phase 03

Organisation Strategy Advancement
who receive the nationwide ending will then create an end-to-end.
organisation prepare for their concept and present it to the RB management

Phase 04

Worldwide Ending
Get ready to deal with the very best minds throughout numerous nations and show that your concept has what it requires to win. You will get a possibility to provide your concept to the RB worldwide management

Guidelines of Involvement

  • Kind a group of 2-3 members and jointly choose your group.
    captain. As soon as chosen, the group structure or captain can not be.
  • Select a group name. This can not be altered later on.
  • After registration, you will get an invite for a Company Simulation Video Game in addition to a special ID and password.
  • You need to win this video game to transfer to the next round.
  • As soon as shortlisted, you will be welcomed to provide your concept to a group of critics.
  • Winning groups will get to provide their concepts to a local RB group.
  • Regional winners will carry on to a nationwide round.
  • Winners of the nationwide round will be called the RB Global.
    Difficulty National Champions and will receive the worldwide.

Register now to get your special ID and password for the video gaming website.

For Additional Information:

Go To the Authorities Website of the Reckitt Benckiser (RB) Yearly Worldwide Case Difficulty 2019

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